Develop the opportunity.
Bring FIBA, national federations, host-city stakeholders and venues around a shared, multi-year vision.
HOME OF THE 3X GLOBAL PRO CIRCUIT
A GLOBAL GAME.
A LOCAL LEGACY.
We build multi-year professional 3x3 basketball events for men and women within the FIBA 3x3 ecosystem—bringing elite competition, business, host cities, brands and communities together.
Explore the platform
The international 3x3 basketball operating arm of The Sport House
SPORT. CULTURE. CONNECTION.
01 THE PLATFORM
The court is just
the beginning.
Three X Global develops the business, operating model and local coalition around international competition within the FIBA 3x3 ecosystem.
Through our work as a promoter, we have built a strong working relationship with FIBA 3x3 and an understanding of the coordination and standards that host-city delivery requires.
Business of sport
Hospitality
Fan experiencesBuild the platform.
Establish local leadership, a capital plan, commercial opportunities and a clear event organization.
Deliver the experience.
Connect competition with hospitality, community programs, partner activations and Business of Sport events.
Grow the property.
Build recurring partnerships, media stories and local participation that carry into the next edition.
Global platform.
Local ownership.
Shared value.
A front office in every host city.
Our Local Front Office model brings civic, commercial and community leaders into the property they help build—with clear responsibilities and long-term alignment. Three X Global provides platform leadership; local partners bring the relationships and insight that make each city distinct.
02 BEYOND EVENT WEEK
The city becomes
the experience.
An international competition creates the moment. A wider program brings that energy into the life of the city.
At the venue
Elite international 3x3, live entertainment, hospitality and an accessible fan experience.
Across the community
Youth clinics, women and girls initiatives, pop-up courts, local food, music, art and creator collaborations.
Within the business community
Business of Sport networking connects brands, investors, founders, civic leaders and local businesses.
Through media and storytelling
Media partners help tell the stories of the host city, its communities and the players—before, during and after the event.
03 HOST-CITY DEVELOPMENT
Current projects.
Host-city projects in development across North America and Europe, bringing our global platform together with local leadership, commercial partners and communities.
Canada
Toronto
Developing a combined FIBA 3x3 World Tour and Women’s Series platform as our Canadian anchor.
United States
New York
In early discovery for a potential World Tour and Women’s Series property in New York.
Portugal
Cascais
Developing a Women’s Series destination event connecting elite women’s basketball with the community and culture of Cascais.
United Kingdom
London
Exploring a Women’s Series platform with local partners to grow women’s 3x3 basketball in the United Kingdom.
Principality of Monaco
Monaco
Exploring a Women’s Series opportunity centered on local sporting and commercial collaboration.
04 THE COMMERCIAL MODEL
One property.
Multiple ways
to create value.
Each host-city property is designed around several revenue opportunities and a recurring event format. Commercial partnerships support delivery while the wider program creates value for the city, the sport and its communities.
01Sponsorship &
Sponsorship &
partnerships
02Ticketing &
Ticketing &
hospitality
03Brand experiences
Brand experiences
& activations
04Media &
Media &
content
05Merchandise
Merchandise
& vendors
06Business
Business
of Sport
Designed for long-term participation.
Revenue supports event delivery, required reserves and contractual obligations. Any distributable profit is allocated through the agreed host-city investment structure. Potential investor returns depend on property performance and final terms.
For capital partners
Participation in the development and commercial performance of a multi-year host-city property.
For brands
Connections with fans and business leaders through competition, experiences, hospitality and content.
For host cities
Opportunities for visitor activity, local suppliers and workers, with international visibility for the city.
For sport & community
Greater visibility for federations and players, alongside youth participation and local opportunities.
05 THE THREE X GLOBAL FRONT OFFICE
The people behind
the platform.
Sport leadership, capital strategy and commercial growth working together across the global platform and its host cities.
Founder · CEO & Team Principal
Damon S. Wellman
Damon brings more than 20 years of project and program leadership across sport and technology, including strategy work in the Golden State Warriors front office. He leads Three X Global’s host-city platform, operating model and international partnerships.
Chief Strategy Officer
Ty “Tex” Twine
Tex is a founder, capital strategist and former professional football player with more than 25 years across sport, media, entertainment and private markets. He has built and exited ventures and advised athletes, executives and investors on transactions and platform growth. At Three X Global, he leads strategy and capital formation.
Chief Commercial Officer
Matt Long
Matt brings more than a decade of revenue leadership across sports technology, payments and fan engagement. His work at Ordr, Gigg, Checkout.com and Shift4 spans strategic alliances, enterprise sales and live-event commerce. At Three X Global, he leads commercial partnerships and revenue development.
LET’S BUILD WHAT COMES NEXT
A conversation
can start a platform.
We welcome conversations with capital partners, host cities, brands and local leaders who share our ambition for international 3x3 basketball.
For investor introductions and a deeper discussion of the platform, connect with our team.
Discuss the opportunityGeneral enquiries: damon@threexglobal.com